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Having searched in vain for fashion blogs for my shape and style, I finally decided to create it myself. Excited to see if there are others with a similar quest and challenges and hoping to be able to offer some helpful tips from my own experience!

My lifestyle: London-based thirty-something with an office job in the creative industry & lots of travel

My body shape: petite, longer torso - shorter legs, slim hourglass [broad shoulders, small waist, weight on thighs and bum]

My style: understated but with an edge [focus on silhouette, few colours, few patterns, lots of texture]

My challenge: looking cool and contemporary despite being petite with shorter legs

My approach to fashion: maximal minimalist [with a penchant for adding in some psychology]