We live in tougher times and it is interesting to see how our wardrobes and approach to dressing reflect this too.
Have you noticed, for example, how people no longer feel good about showing off new acquisitions? Back before 2008, when bankers were blowing thousands on a bottle of champagne and fresh graduates could pick and choose amongst the multitude of fabulous jobs on offer, it used to be such a thing - and not only in financial companies - to waltz down the office in a new dress or really unusual pair of shoes that people would admire and compliment. But now that saving up has become a priority, this no longer feels right - in fact, it is downright distasteful, as many people around us have even less disposable income. It is not that we stopped buying new clothes, we clearly haven't, but spending money and showing this off have gone out of fashion.
Instead, in came anti-fast fashion and minimalist living blogs, with capsule wardrobes, 'vintage' [a.k.a. second hand] shopping, 'modest' fashion, sustainable, eco-friendly and recycled fashion collections, dress renting and clothes swapping becoming the new trends. What we now show off is how we can dress well with as few clothes as possible.
We have also abandoned less practical items in favour of comfortable, easy to wear ones - proof the amazing popularity of trainers [and the decline of super high heels - once a huge section in all shoe shops] and humble jumpers coming back to fashion. Many shops are also offering more minimalist styles with fewer embellishments, made from easier to wear fabrics. We want to be able to really wear the clothes we choose to spend money on, instead of them just sitting around in our [smaller and smaller] wardrobes.
What we wear says we have become more sober, more compassionate, more mindful, more practical. This is not to say we spend less money on clothes; but our approach to dressing has changed. And those who have not yet noticed all this really stand out - in the wrong way. Chances are, SATC would not work in this decade...